eLancing is a new market mechanism comprised of electronically connected freelancers joined into networks. eLancing may not replace the conventional work settings but presents a paradox to the existing organization behavior theories. Aguinis and Lawal (2012) asserted that “HRM practices may need to be revisited to accommodate the new eLancing work atmosphere”. Our cyber-experiement harvested eLancers motivations, the results may serve as the stepping stone to revisit HRM practices, and may also assist employers in designing and enriching jobs.

Our research shows that eReferral is often confused with eWOM, the two concepts are different because of the onymous nature of eReferral, and the anonymous nature of eWOM. More subtly, eReferral exist among individuals with strong social ties, while eWOM exist among individuals with weak social ties. Our results presented critical panaceas for online marketers who wish to utilize this competitive advantage tools.

Machine learning is a field of computer science that uses statistical techniques to give computer systems the ability to "learn" with data, without being explicitly programmed. Predictive analytics is used interchangeably with the term machine learning today. If there is one technique within predictive analytics which captures estimation aspect more than any others, it is Artificial Neural Network (ANN) modeling. One significant distinction between ANNs and regression models is that regression models relate independent variables directly to the dependent variables, whereas ANNs relate both directly and indirectly by determining the weights between units among layers. The management literature is devoid of methods such as ANN, our on ongoing study’s aim is to highlight the benefits and limitations of ANN relative to covariance-based SEM (CB-SEM) and partial least squares-SEM (PLS-SEM).

Please refer to my research portfolio for more research findings.

• Applied Artificial Intelligence (i.e., machine learning)
• Digital market platforms (i.e., eWOM & eReferral),
• Online labor platforms (i.e., internet freelancing & eLancing),
• Knowledge management,
• Workplace and employee relations (i.e., incivility)